A yet another investigative and shocking report has revealed the fraud
and illicit activities of notorious Lagos Sugar Mummies and their agents
in a bid to lure young men with mouth-watering offers.

File photo: Sugar Mummies
Along major streets, on pavements beside the roads, on pedestrian
bridges, and on notices posted on buildings and walls around the Lagos
metropolis, there is almost always a note asking you to call a
particular number or visit a website should you need a “sugar mummy”.
Even though initial information gathered identified Ebute Metta and
Gbagada as the major hubs for the business, residents in those areas who
were contacted last week said they were not aware.
“I have lived in this area (Ebute Metta) for more than twenty years now,” said Thomas Nwike who owns a fashion shop close to Alagomeji. “I
know there are sugar mummies everywhere in Lagos; but I don’t think
that this place is their headquarters or anything like that.”
Covert affair
It is not often possible to reach a sugar mummy directly, as many of
them are represented by “agents.” It is the responsibility of these
agents to “screen” prospective “sugar boys” and present them to the
women.
According to findings, the boys are expected to be handsome, reliable,
trustworthy, and “durable” in bed. The more influential women prefer
university students or recent graduates who are unemployed.
The sugar boy’s fee is negotiable. Where the sugar mummy takes extra
interest in him, she usually “buys” him off, by paying a large sum of
money to the agent. For one-offs, however, payment is made per night,
and it ranges from N80,000 to N180,000, depending on the status of the
sugar mummy and the “quality” of the sugar boy.
Organised fraud
Investigation however shows that this “venture” has been infiltrated by a
large network of fake agents who, on a daily basis, con unsuspecting
“sugar boys” out of thousands of money.
For example, on adsafrica.com.ng, the category “Women Looking for Men in Lagos” had 1,344 requests, while“Men Looking for Women in Lagos” had only 667.
To understand better how this business operates, a correspondent posing
as a prospective customer, contacted one of the agents and requested
help to meet a sugar mummy.
The first agent who identified herself as Mrs Ruth spoke briskly, above what sounded like generator sounds in the background.
After she had determined that the person on the phone was unemployed,
young, handsome, educated, and could last a minimum of four hours in
bed, she said: “I will get you a sugar mummy. She is a fine woman who is very rich. You will like her.
"Just send me N500 recharge card. I will use it to call her and
arrange for the two of you to meet. The money you will get from her is
N80 000, per night. After this call, send me a text message. Include
your name, age, location, and the recharge card I told you about. I will
call you after I have talked with the madam, ok?”
When she did not immediately receive the text message she had asked for,
she called, and when she was told the whole plan was still being
considered, she lost her cool.
“You’re not serious. You think I have your time, abi? Nonsense-man!”
A second agent whose mobile number appeared up to eight different times
on a website identified himself as Mr Mark. Most of the questions he
asked were similar to those asked by Ruth. But it was observed that N500
was too much for him to use to set up the meeting, he brought it down
to N400.
“You see, I want to help you,” he said. “You said you’re
not employed, and I just want to help you. Just send the recharge card.
Then send your full name, location and the hotel where you want to meet
your sugar mummy. I will call her and you can meet her, even tomorrow.
She will pay you N180,000 for the night, and you can pay us N40, 000
from it.”
Mark seemed the better choice; and so, the recharge card and all the
information he requested were promptly sent to him. Two minutes after,
he called back, and sounded quite pleased.
“I got your text message,” he said. “Thanks. But there is a
form you have to fill. It’s eight thousand naira only. I will send you
my account number. If you can pay early tomorrow, I will meet you at
12pm at the hotel with the form. The sugar mummy will be there too. She
is a rich woman; just tell her what you want; don’t be afraid; she will
help you. She has companies, and since you said you’re a graduate, she
can even help you get a job.”
Asked if it would be possible to pay him upon receipt of the N180, 000, he said, “No,
this N8,000 must be paid before you meet her. It is for your form. The
sugar mummy will bring the form to the hotel for you to fill. But
because I know you are not employed, I can take N5,000 from you and I
will use my N3,000 to complete it for you.”
There were several contradictions in his story. At a point he said the
form would be brought to the hotel by him; at another he said it would
be brought by the sugar mummy herself. Meanwhile, his text message which
arrived minutes later read: “Maneger details: Uzoya, Bleep acc
0049288XXX. Bleep Bank plc.” Strangely, it did not contain the name
“Mark.” Even more puzzling, a caller-identity application (Truecaller)
identified the owner of Mark’s mobile number as “Bleep Adebayo”.
When he was never contacted again nor paid the agreed sum, he continued
to call throughout the day. When, however, he was finally contacted
later in the day on Thursday and confronted with all the conflicting
facts, he flared up:
“I was just trying to help you, and you are talking rubbish. You
have to be a man… you have to be a man… What are you talking…? You have
to be a man…” He spoke mostly the same words for a long time, repeating “You have to be a man” many times.
Caring mothers
There is, it would seem, a variant of this practice which, observers
say, is beginning to gain ground in parts of Lagos and beyond. Mr Kola
Aderibigbe, an engineer who lives at Ogba, Lagos, on Wednesday, revealed
that this type (called “caring mother”) revolves around a woman whose
husband has abandoned “because she is richer and arrogant”.
“In a way, their husbands have set them free,” Aderibigbe explained. “It
may be because she is proud, or because she is running after other men,
or so many other reasons. So what the woman does is to find a young man
who will move in with her. The man plays the role of father to the
woman’s children, while the woman takes care of him financially.”
New world order?
Observers might say that there is something disconcerting about this
turn of events. Has the growing influence of women in politics, business
and other fields wrought a situation where men have become more willing
to sacrifice their traditional position as the “dominant s*x”?
However, Joshua Omidire, who recently completed a postgraduate programme
in English at the University of Lagos, attributed this shift to the
economic situation in the country.
“We all know that the boy has no need for enjoyment of sex with
those older women; his girlfriend will give him that. What is important
is money. So, unemployment is one of the factors that lead these young
guys into it. Young guys actually wake up in the morning and go to their
place of work which is a sugar mummy’s apartment.
“What is the shame when you can’t feed your belly and an older woman
offers you sexual pleasure and money? People don’t write it on their
foreheads. Many of the big boys in town are s*x slaves of sugar
mummies.”
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